Automotive eCommerce Development & Parts Commerce
Sell the Right Part to the Right Vehicle, Every Time
Automotive buyers do not shop by product name — they shop by vehicle. We build the fitment data, catalogue structure and dealer pricing logic that turn a parts inventory into a store people can actually buy from without phoning to check.
Talk to our automotive commerce team
Automotive Challenges We Solve
A Parts Catalogue Nobody Can Search Is Not a Catalogue
Automotive commerce breaks in a specific place: the gap between what you stock and what a buyer's vehicle takes. Part numbers change across model years, supersessions are recorded in a supplier PDF, and the same component fits eleven vehicles under three different names. So the buyer calls — and your counter staff become a search engine.
We treat fitment as the product of the build, not a field on it. Vehicle data is normalised, supersessions are resolved, and the search understands that someone typing a registration or a VIN is asking a question your catalogue can answer. Once it can, the calls stop being about compatibility and start being about volume.
- Year-make-model, VIN and registration lookup
- Supersession and cross-reference handling
- Dealer, trade and retail pricing on one catalogue
Dealers Who Order Themselves, at Two in the Morning
Self-service is not a downgrade — for trade buyers it is the upgrade.
Your dealers and workshops do not want a conversation; they want their price, their stock position and a reorder button. Give them an account portal that knows their tier, their credit terms and their order history, and a meaningful share of your telephone volume simply disappears — along with the transcription errors it carried.
Behind that portal we connect the systems that decide whether a promise is real: your DMS, ERP and warehouse stock, supplier feeds and shipping rates. Built on Magento, Adobe Commerce or a headless stack when the catalogue justifies it, and on Shopify Plus when the simpler operating model wins.
- Account-level pricing, credit terms and PO checkout
- Bulk ordering, saved lists and rapid reorder
- Live stock and lead times from the systems of record
Custom Automotive Solutions We Build & Integrate
The pieces parts sellers, dealer groups and manufacturers keep asking us for.
Year-Make-Model Fitment Search
Vehicle-first navigation backed by normalised fitment data, so a buyer selects their car once and every result afterwards is guaranteed to fit it.
Parts Catalogue & Data Cleansing
Supplier feeds deduplicated, attributes standardised, supersessions resolved and images matched — the unglamorous work that decides whether search works at all.
Dealer & Distributor Portals
Branded self-service accounts with tiered pricing, credit terms, purchase-order checkout, approval workflows and order history your trade buyers can rely on.
DMS, ERP & Supplier Integration
Live stock, pricing and lead times pulled from the systems that hold them, with reconciliation and retry logic so a sync failure never silently oversells.
Vehicle & Accessory Configurators
Rule-driven builders for trims, packages and accessory bundles that price correctly, respect incompatibilities and hand a clean specification to your sales team.
Marketplace & Channel Feeds
eBay Motors, Amazon and aggregator listings generated from the same clean product source, with fitment data mapped to each channel's own format.
Service Booking & Branch Stock
Workshop appointment booking, branch collection and depot-level availability, so an online order reflects what is physically on a shelf near the customer.
Demand & Stocking Analytics
Movement by part, branch and season, with forecasting that tells your buyers which lines to hold and which are quietly tying up working capital.
What's Holding Your Automotive Business Back
Each of these is a data problem wearing a sales problem's clothes.
- 01
Fitment data trapped in supplier files
Compatibility lives in spreadsheets and PDFs rather than in your catalogue, so nobody can search by vehicle and every order carries return risk.
- 02
Trade pricing negotiated over the phone
Dealer tiers, contract prices and credit terms are held in someone's head, so trade buyers cannot self-serve and every order costs staff time.
- 03
Stock figures nobody quite trusts
The website, the DMS and the branch each report a different number, so orders get cancelled and counter staff check manually before confirming anything.
- 04
Returns driven by wrong-part orders
Every mis-fit is paid for twice — once in shipping both ways, once in the confidence the customer no longer has in ordering from you unaided.
Our Automotive Web Development Capabilities
Data first, storefront second — in that order, because the reverse does not work.
Catalogue & Fitment Engineering
Normalising vehicle data, attributes and supersessions into a structure your search, feeds and portals can all rely on.
Performance-First Storefronts
Hyvä, headless or PWA builds that keep faceted search fast on catalogues running to hundreds of thousands of SKUs.
B2B Portals & Checkout
Account hierarchies, tiered pricing, quote requests, PO handling and approval chains built for how trade actually buys.
Connected Systems
DMS, ERP, WMS and supplier feeds joined with monitored integrations — including the reconciliation most projects leave out.
Multi-Channel Expansion
Marketplace and aggregator listings driven from one source, with per-channel pricing, content and fitment mapping.
Search & AI Assistance
Semantic search over part numbers and descriptions, plus assistants that answer compatibility questions from your own data.
Analytics & Forecasting
Margin-aware reporting by line and branch, with demand models that inform stocking rather than describing last quarter.
Ongoing Growth & Support
Release cycles, catalogue expansions and a roadmap reviewed against results — the same engineers after launch as before it.
Ready to fix your parts catalogue?
Send us your catalogue size, your fitment source and your dealer structure. You will get an honest read on scope, sequence and cost.
- An honest read on scope, sequence and cost
- A reply within one business day
- No obligation, no sales sequence