Diamond & Jewellery eCommerce Development Solutions
Sell a Stone Online the Way You Sell It Across a Counter
Nobody buys a diamond from a thumbnail and a price. We build the stone search, imaging, certificate handling and ring builders that let a buyer inspect and configure with the confidence they would have in your showroom.
Talk to our jewellery commerce team
Jewellery Challenges We Solve
A Stone Nobody Can Inspect Is a Stone Nobody Buys
Jewellery is the hardest category to sell online because the buyer is being asked to accept, on faith, something they would normally hold up to a light. A stock photograph and four grading letters do not close that gap. Neither does a catalogue where every one-carat round looks identical because they share the same image.
We build the inspection experience instead: real 360° capture of the actual stone, the grading certificate presented in a form a buyer can read, and search that filters on the parameters your customers genuinely care about rather than a generic price slider. When a buyer can turn the stone and read the report, the enquiry stops being "is this real?" and becomes "can I have it by Friday?"
- Per-stone imaging, not category stock photography
- GIA, IGI and AGS certificate data presented clearly
- Filtering on 4Cs, fluorescence, ratio and make
Inventory That Tells the Truth Across Memo and Consignment
Selling a stone twice is worse than not selling it at all.
Every stone in this trade is unique, which means every stone is a quantity of one — and a quantity of one that may currently be sitting with a retailer on memo, out for setting, or listed on two aggregator feeds simultaneously. Ordinary inventory logic simply does not model this, which is why so many jewellery sites quietly sell items they no longer hold.
We build the stone ledger that does: state per item, location per item, and feeds that update in near real time. Add a ring builder that pairs any live stone with any setting, AR try-on for the finished piece, and an ERP such as Odoo holding costs and margins behind it — and the shop floor, the website and the wholesale list finally agree.
- Per-stone status: in stock, on memo, sold, at bench
- Near-real-time supplier and aggregator feeds
- Ring builder pairing live stones with settings
Custom Diamond & Jewellery Solutions We Build & Integrate
Purpose-built for a category where every item is one of one.
Diamond Search & Feed Integration
Certificate-level search across your own and your suppliers' inventory, filtered on the 4Cs, fluorescence, ratio and make — with pricing rules applied per source.
360° Imaging & 3D Rendering
Per-stone video and turntable imagery, plus rendered previews of finished pieces, delivered through a media pipeline that stays fast on a phone.
Ring Builders & Configurators
Stone-and-setting builders with live compatibility rules, metal and size options, accurate pricing and a preview the customer believes.
Augmented Reality Try-On
Browser-based AR that lets a customer see a ring or pendant on themselves before committing — the single most effective lever on jewellery return rates.
Stone Tracking & Memo Management
A per-item ledger covering memo, consignment, repair and bench work, so every stone's location and status is known and never sold twice.
ERP & Odoo Integration
Costing, margin, purchasing and manufacturing joined to the storefront — including AI-assisted demand and reorder signals where the data supports them.
B2B Wholesale & Trade Portals
Trade-only catalogues with tiered pricing, credit terms, memo requests and bulk enquiry handling, separated cleanly from your retail storefront.
Jewellery Analytics & Marketing
Performance by shape, carat band, setting and channel, feeding data-driven campaigns rather than the same broad seasonal push every year.
What's Holding Your Jewellery Business Back
All four come from treating unique stock like ordinary stock.
- 01
Generic imagery for unique stones
One photograph stands in for hundreds of items, so buyers cannot tell your inventory apart and fall back on comparing price alone.
- 02
Feeds that go stale within the hour
Supplier inventory updates overnight at best, so customers order stones that were sold hours earlier and someone has to make an apologetic call.
- 03
Memo and consignment tracked on paper
Nobody can say with certainty which stones are physically in the safe, so stock-takes are slow and write-offs are discovered rather than predicted.
- 04
Returns from pieces that looked different
Without try-on or true-to-life rendering, size and proportion surprise the customer on arrival — and a jewellery return is an expensive one.
Our Jewellery Web Development Capabilities
Inventory truth first, then the experience that sells from it.
Stone Data & Feed Engineering
Normalising certificates, attributes and supplier feeds into one searchable inventory with rules for pricing and availability per source.
Performance-First Storefronts
Media-heavy jewellery pages built to stay fast — imagery, video and AR loaded on demand rather than all at once.
Configurators & Try-On
Ring builders, engraving options and AR previews built as first-class features rather than third-party widgets bolted on.
Connected Systems
ERP, POS, bench and repair workflows joined to the storefront so costs, margins and item states stay accurate everywhere.
Retail & Wholesale Together
One platform serving both a consumer storefront and a trade portal, with pricing, visibility and terms cleanly separated.
Search & Personalisation
Discovery tuned to how jewellery buyers actually browse — by occasion, budget and style, not only by technical grade.
Analytics & Merchandising
Reporting by shape, carat band and setting, so buying decisions follow what sells rather than what sold last year.
Ongoing Growth & Support
Seasonal peaks, new collections and feed changes handled by the team that built the platform.
Ready to put your inventory online properly?
Send us your feed format, your imaging setup and your certification mix. You will get an honest read on scope, sequence and cost.
- An honest read on scope, sequence and cost
- A reply within one business day
- No obligation, no sales sequence