- Client
- Yours Kindly
- Platform
- Shopify
- Industry
- Beauty & Skincare
- Scope
- Storefront development + design support
- Live site
- yourskindly.in
Yours Kindly makes a tight range of clean-beauty essentials — a cleansing balm, a lip-and-cheek crème, a glow highlighter. With a catalogue that focused, the store is the brand: photography, typography and product storytelling do the work a hundred SKUs would do elsewhere. We provide the Shopify development and ongoing design support behind it.
The Challenge: Three Products, Zero Margin for Ugly
- Design-led everything — beauty shoppers judge the product by the page it sits on
- Mobile-first India — the audience shops on phones, on variable networks
- Continuous iteration — launches, campaigns and packaging refreshes need a store that changes as fast as the brand
What We Deliver
A Storefront That Behaves Like a Brand Book
Every section — hero, ingredients, rituals, reviews — is built as a reusable Shopify block the brand team can rearrange without engineering. The design system stays consistent no matter who edits the page.
Ongoing Design Support
The engagement is continuous rather than a one-off build: new campaign sections, seasonal refreshes and conversion tweaks ship in small, safe increments. For an early-stage retail brand, that steady cadence beats a big redesign every two years — the store evolves with the brand instead of lagging it.
The Technology Stack
- Shopify — hosted commerce with the section architecture the brand team edits
- Custom theme sections — a reusable design system inside the Shopify editor
- Mobile-first performance — lean pages tuned for phone-dominant Indian traffic
- Continuous design support — iterative improvements shipped alongside brand campaigns
Building a Beauty Brand Online?
Small catalogues demand the most disciplined stores — there's nowhere for weak design to hide. Talk to our team about Shopify builds and ongoing storefront support for consumer brands; we'll reply within a business day.