- Client
- Frankly Insure
- Platform
- Magento & WooCommerce plugins
- Industry
- Insurance / InsurTech
- Scope
- Extension development for both ecosystems
- Live site
- franklyinsure.com
Frankly is a Danish InsurTech covering the things people actually break — electronics, appliances, home goods. Its growth channel is embedded insurance: when a shopper buys a laptop from a partner store, Frankly's cover is offered right in the checkout. Our job was to build that embedding — as production-grade plugins for Magento and WooCommerce, the two ecosystems where its partner merchants live.
The Challenge: Live Inside Someone Else's Checkout
Extension engineering is a different discipline from store building. Your code runs in environments you don't control, beside other people's modules, through platform upgrades you don't schedule:
- Two ecosystems, one behaviour — the Magento module and the WooCommerce plugin must present identical offers and produce identical policies
- Checkout is sacred ground — an insurance offer can never break, slow or visually disrupt a merchant's conversion funnel
- Compatibility is a moving target — themes, checkout customisations and platform versions vary per merchant
- Policy data must be exact — product, price and term flow to Frankly's systems the moment an order completes
What We Built
The Magento Module
A Magento extension that injects the insurance offer into the checkout as a native-feeling step: eligibility resolved from the cart's products, premium calculated live, and the policy attached to the order on completion — all built to Magento's coding standards so it upgrades cleanly alongside the platform.
The WooCommerce Plugin
The same product logic rebuilt idiomatically for WooCommerce — hooks and filters instead of plugins-within-plugins, WordPress admin settings a merchant can configure without a developer, and offer rendering that inherits the store theme instead of fighting it.
One Partner Programme, Any Store
For Frankly's partner team the plugins are a distribution strategy: a merchant on either platform installs, configures and starts offering cover in an afternoon. That is the whole point of ecosystem plugins — the integration cost drops to nearly zero for every merchant after the first.
The Technology Stack
- Magento 2 module — checkout integration, live premium calculation, policy-on-order
- WooCommerce plugin — hook-based integration with theme-inheriting UI
- Shared API contract — both plugins speak one policy API, so Frankly's backend sees one integration
- Merchant-grade configuration — settings, logging and diagnostics a partner can operate alone
Embedded finance and insurance succeeds or fails on the quality of the embed. If the plugin misbehaves in one merchant's checkout, the partnership — not just the plugin — is at risk. That's why extension work gets our most conservative engineering.
Need to Live Inside Merchant Stores?
If your product's growth depends on embedding into Magento or WooCommerce checkouts — insurance, financing, loyalty, logistics — the plugin is your product. Talk to our engineering team about extension development for both ecosystems; we'll reply within a business day.