- Client
- Douglas (Croatia)
- Platform
- Shopware
- Industry
- Beauty & Cosmetics Retail
- Scope
- Storefront build + ongoing support
- Live site
- douglas.hr
Douglas operates nearly two thousand stores across Europe and a web business to match. Its Croatian storefront, douglas.hr, is where that scale meets local retail reality: Chanel and Dior alongside drugstore brands, a beauty loyalty club, free samples in every cart, and promotions that change weekly. We build and support this storefront on Shopware — the platform of choice for serious European retail.
The Challenge: Big-Retail Complexity, Local-Market Execution
Beauty retail online is a merchandising machine. The same storefront has to sell a €200 Chanel parfum with restraint and a 30%-off summer campaign with urgency — at the same time, on the same page. Under the surface:
- A brand-heavy catalogue — hundreds of houses, each with its own imagery rules and price positioning
- Perpetual promotion cycles — seasonal campaigns, member pricing and voucher codes running concurrently
- Loyalty mechanics — Beauty Club membership, digital cards and member-only benefits woven into the shop
- Retail-grade trust cues — free samples, free gift wrapping, 90-day returns, surfaced at every step
What We Deliver
A Storefront Built for Brand Merchandising
Category experiences on douglas.hr lean on Shopware's CMS-driven layout system: campaign banners, brand rails and product listings compose into pages the local marketing team can re-arrange without a deploy. Our job is keeping that flexibility fast and stable while the catalogue and campaigns churn underneath it.
A Four-Step Checkout Tuned for Conversion
The checkout runs Shopware's staged flow — basket, address, payment & delivery, confirmation — with Douglas-specific touches at each step: automatic free samples, gift-wrap options, promotional-code handling and unit-price transparency (EU price-per-litre rules matter when a 30ml cologne costs €82).
The Technology Stack: Why Shopware
Shopware is the platform we reach for when a European retailer needs enterprise merchandising without enterprise-suite lock-in. Its CMS-first "shopping experiences", native rule builder for promotions, and clean Symfony-based architecture make it a natural fit for a business like Douglas — and a core pillar of our platform practice.
- Shopware storefront — CMS-composable pages, staged checkout, promotion rule engine
- Localisation — Croatian language, EUR pricing with unit-price compliance, local delivery and paketomat options
- Loyalty integration — Beauty Club membership and digital card journeys
- Ongoing support — campaign-cycle changes, upgrades and performance care as the retail calendar demands
Ongoing support is the operative phrase. A retailer at this cadence ships something every week; our full-stack team keeps the storefront moving without breaking what the last campaign built — the same discipline that runs through all our retail commerce work.
Running Retail at This Cadence?
If your storefront's release calendar is dictated by marketing campaigns and every deploy feels like a gamble, the platform may not be the problem — the engineering practice around it is. Talk to our team about Shopware builds and long-term storefront support; we'll reply within a business day.