Field notes, migration guides and honest takes on the platforms we build on every day — Magento, Shopify, WooCommerce, Node.js and applied AI.
ShopifyA scoring method for auditing a Shopify app stack: what each app costs in subscription, in page weight and in fragility, and how to decide what to keep, replace natively or remove.
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WooCommerceReplatforming a Chicago leather-jacket institution off end-of-life Magento 1 and onto WooCommerce, with a custom theme that keeps the brand's attitude intact.
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PHPWhat PHP 8.x actually changed, where it remains the right choice for commerce, the three criticisms that are still fair, and how to decide for your own team rather than by reputation.
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ShopifyBuilding a family food brand's Shopify store from scratch — speciality snacks, a recipes library and storytelling that turns heritage into conversions.
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WooCommerceA weighted scorecard for the replatforming decision: which WooCommerce pain points genuinely justify leaving, which are fixable where you are, and what the move really costs.
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ShopifyOngoing Shopify development and design support for a clean-beauty skincare brand — a small, focused catalogue where every pixel carries the brand.
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WooCommerceA scope framework for AI customer support on a store: which questions an agent should answer, which actions it may take, what must always reach a human, and how to measure it honestly.
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MagentoA Luma-to-Hyvä theme conversion for Slovakia's custom textile-printing store — faster pages, optimised imagery and a design-tool API integration.
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Node.jsA three-year cost model for a custom Node.js platform: what the build costs, what launch costs, and the ownership lines — on-call, upgrades, integrations — that never appear on a quote.
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MagentoExtension engineering for an InsurTech: Magento and WooCommerce plugins that let partner stores sell Frankly's product insurance right inside their checkout.
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PHPTurning a designer's Figma file into a living WordPress site — pixel-faithful implementation, success-story storytelling and a CMS the client edits themselves.
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LaravelThe strangler-fig pattern applied to a legacy PHP codebase: how to route traffic between old and new, share sessions and data safely, sequence the work, and avoid the rewrite that never lands.
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