Field notes, migration guides and honest takes on the platforms we build on every day — Magento, Shopify, WooCommerce, Node.js and applied AI.
ShopifySite-search users are your highest-intent segment, and a zero-result page loses them. How to audit Shopify search failures, fix the cheap causes first, and judge whether semantic search earns its cost.
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MagentoTaking over a Magento store in poor technical shape: clearing the backlog, a full performance overhaul, a new affiliate system, and support through to go-live.
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MedusaA decision framework for headless commerce: the four requirements that actually justify it, the costs the pitch omits, and an honest placement of MedusaJS among the alternatives.
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LaravelBuilding and supporting the web presence of a global IT asset-intelligence SaaS on Laravel — deep content architecture, integration catalogues and demo funnels.
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MagentoLCP, INP and CLS explained in revenue terms rather than engineering terms — what each metric actually costs a Magento store, the typical Magento-specific causes, and how to prioritise.
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AI / MLBuilding the website and AI integration for a behavioral-health platform that cuts no-shows and recovers revenue — where healthcare, AI and web engineering meet.
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MagentoHow to enrich a large Magento catalogue with AI without wrecking it: the export-enrich-review-import pipeline, the prompt structure, the QA sampling rate, and where it goes wrong.
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Node.jsBuilding a consumer platform from zero: private letters, voice and video between fathers and children, a discovery engine, and page-speed work that respects the subject.
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ShopifyA scoring method for auditing a Shopify app stack: what each app costs in subscription, in page weight and in fragility, and how to decide what to keep, replace natively or remove.
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WooCommerceReplatforming a Chicago leather-jacket institution off end-of-life Magento 1 and onto WooCommerce, with a custom theme that keeps the brand's attitude intact.
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PHPWhat PHP 8.x actually changed, where it remains the right choice for commerce, the three criticisms that are still fair, and how to decide for your own team rather than by reputation.
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ShopifyBuilding a family food brand's Shopify store from scratch — speciality snacks, a recipes library and storytelling that turns heritage into conversions.
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