Magento Development Guides & Technical Field Notes

Magento Articles

Hyvä migrations, Core Web Vitals work, catalogue performance and the Magento 2 problems we solve most often.

July 22, 2026 · Vaibhav Ahalpara · 8 min read

Scout Arabia: Building a Bilingual Multi-Vendor Marketplace on Magento 2

Inside our ground-up build of Scout Arabia: a bilingual Arabic/English multi-vendor gifting marketplace on Magento 2, with a Hyvä storefront and mobile APIs.

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Magento

July 20, 2026 · Punit Advani · 12 min read

Hyvä, PWA or Stay on Luma? A Magento Front-End Decision Framework With Real Costs

The Magento front-end decision, costed. When a Hyvä migration pays for itself, when a PWA storefront is justified, and the cases where staying on Luma is genuinely the right call.

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Magento

July 19, 2026 · Punit Advani · 9 min read

PriceGuru: A Magento 2 Hyvä Marketplace With Its Own Back-Office Engine

A years-long engagement: Mauritius's electronics marketplace on Magento 2 with Hyvä, supplier-feed integration, and a custom finance, warehouse and delivery back office.

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Magento

July 11, 2026 · Punit Advani · 8 min read

Portmeirion: A Magento Redesign With AI-Driven Inventory Prediction

Redesigning a heritage British tableware brand's Magento storefront — and pairing it with an AI system that predicts inventory demand before stockouts happen.

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Magento

June 26, 2026 · Punit Advani · 8 min read

GadgetParts: Migrating Australia's Wholesale Parts Supplier to Magento 2

Migrating a wholesale phone- and laptop-parts supplier to Magento 2 — custom theme, deep fitment navigation, and a second storefront for the New Zealand expansion.

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Magento

June 22, 2026 · Vaibhav Ahalpara · 7 min read

Careshop: Rescuing a Struggling Magento Store and Getting It to Go-Live

Taking over a Magento store in poor technical shape: clearing the backlog, a full performance overhaul, a new affiliate system, and support through to go-live.

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Magento

June 16, 2026 · Vaibhav Ahalpara · 8 min read

Core Web Vitals for Magento Store Owners: What Each Metric Costs You in Sales

LCP, INP and CLS explained in revenue terms rather than engineering terms — what each metric actually costs a Magento store, the typical Magento-specific causes, and how to prioritise.

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Magento

June 12, 2026 · Punit Advani · 9 min read

Cleaning a 20,000-SKU Magento Catalogue With AI — Without Hiring

How to enrich a large Magento catalogue with AI without wrecking it: the export-enrich-review-import pipeline, the prompt structure, the QA sampling rate, and where it goes wrong.

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Magento

May 24, 2026 · Punit Advani · 7 min read

Shirt Tuning: Converting a Magento Luma Theme to Hyvä for a Print-On-Demand Store

A Luma-to-Hyvä theme conversion for Slovakia's custom textile-printing store — faster pages, optimised imagery and a design-tool API integration.

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Magento

May 20, 2026 · Vaibhav Ahalpara · 7 min read

Frankly Insure: Building Insurance-at-Checkout Plugins for Magento and WooCommerce

Extension engineering for an InsurTech: Magento and WooCommerce plugins that let partner stores sell Frankly's product insurance right inside their checkout.

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